Youta is the stereotypical loser, unable to declare his feelings to his unrequited love, Moemi Hayakawa. He's socially awkward, with a tendency to get nervous and clumsy around women. Despite these shortcomings, he possesses a truly noble heart, enabling him to see the mythical Gokuraku Video Store & begin his journey to true love. His selfless nature gets him into trouble with relationships, setting up several love quadrangles between himself & the girls who turn to him for advice (among other things).